Who We Are

Mission New Value
with Unique Ideas

Since its inception in 1948, NATOCO has continuously implemented various research and development activities and delivered high-quality paints to the world that are epoch-making and based on unique ideas. The functions that paints are required to perform have become increasingly diverse and challenging over time. With its 100th anniversary approaching, NATOCO has recently updated its corporate mission and vision. NATOCO will continuously push its limits to further facilitate surficial evolution by leveraging its accumulated stock of technological prowess and experience.

2030 Vision Aiming to be an all-surface
renovation & innovation company
NATOCO facilitates surficial evolution that leads to a better society.

  • Company NATOCO's roles

    • We provide unique and innovative products that make the world a more comfortable place.
    • We think not only of our clients but also of their end users.
    • We train our employees so that they can respond to circumstances flexibly and think from various perspectives.
    • We recognize the importance of having a good sense of the times while preserving our corporate culture of undertaking challenges with joy.
    • We contribute to society by operating our business with vigor and care for people.
  • Member Employee mindset

    • Are we learning from diverse sets of values?
    • Does your development roadmap include next-generation products?
    • Are we solving problems while looking at the broad picture?
    • Are we also thinking of the end users?
    • Is each activity we engage in conducive to surficial innovation that will transform the world?

Top Message

NATOCO is committed to delivering the confluence of technology and design to people around the world.

President & CEO Taichi kasuya

All physical objects in this world have surfaces, which play important roles in our everyday lives. NATOCO combines superb technology and excellent design to create surfaces that evoke in people a feeling of joy when they use and touch them.

At NATOCO, we are constantly improving our design capability and actively pushing our limits in developing products that transcend the conventional realm of paints to realize surficial enhancement. We facilitate surficial evolution that improves the comfort and quality of people’s lives and evokes positive emotions and inspirations. While the needs of clients have been in constant flux in recent years, we also have to consider the next generation as well as this one in terms of SDGs, environmental conservation, etc.

So as we strive to keep up with the flow of fast-changing times with our determination to shape the future, we remain committed to conducting our business activities this way. As our employees are the ones who will accomplish this great feat, NATOCO management will work hand in hand with them to become a company that is widely respected around the world, while prioritizing employees’ health, safety, and contentment.

Thank you to all our clients and stakeholders for your continued support and patronage.


NATOCO was founded in 1948 and was initially operated under the trade name of Nagoya Paint Corporation.

  • 1948 Nov

    Nagoya paint corporation was established as a company that manufactures and sales thinner and alcoholic varnishes in Takada-cho Nagoya-shi by Kikujiro Kasuya.

  • 1950 Feb

    The plant moved to Futano-cho Nagoya-shi.

  • 1956 Jan

    Converted to a manufacturer of synthetic resin paint and lacquer paints.

  • 1966 May

    The Plant moved to Miyoshi-cho Aichi-pref. The trademark was united to 'Natoco'.

  • 1971 May

    The distribution center was established in Miyoshi Plant.

  • 1974 Sep

    The second plant was added in Miyoshi Plant.

  • 1978 Nov

    Company name was changed to 'Natoco Paint Co., Ltd.'.

  • 1979 Oct

    The resin production factory was increased.

  • 1987 Apl

    Laboratory was established in Futano-cho.

  • 1993 Apl

    Nagoya Plant was changed to the polymer production factory for LCD.

  • 1993 Jun

    Shop registration of the stocks to Japan Securities Dealers Association.

  • 1994 Nov

    Gunma Plant was completed.

  • 1995 Nov

    The powder coating production factory was constructed in Gunma Plant.

  • 1998 11月

    Company name was changed to "NATOCO Co., Ltd.".

  • 2001 Aug

    The attestation of ISO14001 was acquired.

  • 2003 Apl

    The order center was established in Miyoshi Plant.

  • 2003 Oct

    Natoco Paint Chemical Industry (Qingdao) Co., Ltd. was started in Shandong, China.

  • 2005 Jan

    Natoco Paint Chemical Industry (Qingdao) Co., Ltd. began to operate.

  • 2006 Sep

    The attestation of ISO9001 was acquired.

  • 2007 Mar

    The head office building was established in Miyoshi Plant site.

  • 2009 Aug

    The Central Laboratory Build. was established.

  • 2010 Jan

    Miyoshi Plant was renamed Head Plant.

  • 2011 Nov

    Korea branch office was established.

  • 2012 Mar

    Natoco Paint Chemical Industry (Qingdao) Co., Ltd. was started in Shandong , China.

  • 2012 Dec

    TOYOKAWA CMC Co., Ltd. become wholly owned subsidiary through share acquisition.

  • 2013 Nov

    TOMOE Co., Ltd. become wholly owned subsidiary through stock exchange.

  • 2014 Jul

    NATOCO PAINT PHILIPPINES Inc, was started in Province of Batangas , Philippines.

  • 2014 Oct

    IC SANGYO Co., Ltd. become wholly owned subsidiary through share acquisition.

  • 2017 Oct

    Natoco Paint Chemical Industry (Qingdao) Co., Ltd. was merged into Natoco Fine Chemical (Qingdao) Co., Ltd.

  • 2019 Mar

    NATOCO PAINT(THAILAND)Co., Ltd. was started in Bangkok,Thailand.

  • 2021 Jun

    NATOCO VIETNAM Company Limited was started in Ha Nam,Vietnam.

  • 2022 Apl

    Shifted from the Tokyo Stock Exchange JASDAQ (Standard) to the Standard Market due to a revision of the Tokyo Stock Exchange's market classification.

  • 2023 Jan

    Renewal of corporate logo.

Corporate Overview

Trade name
NATOCO Co., Ltd.
Taichi Kasuya, President & Representative Director
Head office address
18, Shogayama, Uchikoshi-cho, Miyoshi-shi, Aichi-Pref, 470-0213, Japan
November 1, 1948
Business description
Manufacture and sale of paints, inks, synthetic resins, and fine chemicals, and sale of related products
JPY 1,626,340,000
No. of employees
219 (405 including financially consolidated companies) *As of October 31, 2023.
No. of specially contracted distributors
350 companies
Main banks
MUFG Bank, Sumitomo Mitsui Banking Corporation, The Chukyo Bank

Board Member

President & CEO
Taichi Kasuya
Senior Managing Executive Director
Yutaka Yamamoto
Managing Executive Director
Eiji Kasuya
Executive Director / General Manager, Chemical Products Division
Tomihisa Ohno
Executive Director / General Manager, Coating Materials Division
Kazuyoshi Mizuno
Executive Director / General Manager, Research Laboratory
Masahiro Hara
Outside Director
Masayoshi Wakita
Outside Director
Katsuyuki Hayashi
Hiroyuki Sekizawa
Outside Auditor
Tsuyoshi Imaeda
Outside Auditor
Masaaki Naitoo

Offices and Factories

    • Head Office /
      Head Plant

      18, Shogayama, Uchikoshi-cho, Miyoshi-shi, Aichi-Pref, 470-0213, Japan

    • Central Laboratory

      8-3, Futano-cho, Mizuho-ku, Nagoya-shi, Aichi-Pref, 467-0861, Japan

    • Gunma Plant

      92-9, Kugu, Kasakake-machi, Midori-shi, Gunma-Pref, 379-2312, Japan

    • Eastern Branch

      M2 Build, 4-29-12, Shirahata, Minami-ku, Saitama-shi, Saitama-Pref, 336-0022, Japan

    • Central Branch

      18, Shogayama, Uchikoshi-cho, Miyoshi-shi, Aichi-Pref, 470-0213, Japan

    • Western Branch

      #501 RISE88 Bldg, 1-1-10, Honjohigashi, Kita-ku, Osaka-shi, Osaka-Pref, 531-0074, Japan

    • Southwestern Branch

      Minami kindai-Bldg 9F, 4-2-10, Hakataeki-minami, Hakata-ku, Fukuoka-shi, Fukuoka-Pref, 812-0016, Japan

    • Numata Sub-branch

      900-3, Maniwa, Minakami-machi, Tone-gun, Gunma-Pref, 379-1308, Japan

    • Korea Branch

      #605 Samho Tower, 303, Hyowon-ro (Ingye-dong), Paldal-gu, Suwon, Gyeonggi-do, 16488, Korea

      Co., Ltd.

      8-17, Tedori, Kaminagayama-cho, Toyokawa-shi, Aichi-Pref, 441-1202, Japan

      January 2001
      JPY 4,000,000
      Main business description
      Paint color formulation for application to metallic products
    • TOMOE Co., Ltd.

      29-2, Ikeshita, Uchikoshi-cho, Miyoshi-shi, Aichi-Pref, 470-0213, Japan

      November 1959
      JPY 50,000,000
      Main business description
      Distillation and recycling of used solvents and sale of paint thinners
    • IC Sangyo Co., Ltd.

      20, Tozenji, Nukazawa, Motomiya-shi, Fukushima-Pref, 969-1204, Japan

      August 1976
      JPY 24,000,000
      Main business description
      High-precision distillation and recycling of used solvents and sale of recycled solvents
    • Natoco Fine Chemical (Qingdao) Co., Ltd.

      4, Haiwan Road, Xinhe Eco-chemical Science and Technology Industry Base, Pingdu, Qingdao, Shandong, 266717, China

      March 2012
      RMB 116,960,000
      Main business description
      Manufacture and sale of paints and fine chemical products, including polymer synthesis and other processes

      Bldg.Q-3, Lot12, Phase 1B, FPIP-SEZ, Tanauan City,
      4232, Batangas, Philippines

      July 2014
      PHP 45,000,000
      Main business description
      Manufacture and sale of paints and fine chemical products

      No91/1 Chaiyo Building,Room No705,7th Floor,
      Rama 9 Road, Huai Khwang Sub-district, Huai Khwang District, 10310, Bangkok

      March 2019
      THB 100,000,000
      Main business description
      Sale of paints and fine chemical products
    • NATOCO VIETNAM Company Limited

      Dong Van III Supporting Industrial Zone,
      Hoang Dong Ward, Duy Tien Town, Ha Nam Province, Viet Nam

      June 2021
      USD 3,500,000
      Main business description
      Manufacture and sale of paints and fine chemical products

Contact Us

Please feel free to contact us
with any questions or
inquiries about our various
products or to request a quotation.

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